Services

Services

Offered


ADVERTISING & BRAND COMMUNICATION (TV, Online and Mobile)

  • TV advertising on CCTV-1, 4, 7, 9 and 13
  • Digital advertising iBCP – digital combines the functions of DSP/Demand Side Platform (Real-time Bidding), Private Market Place and Native (e.g. banners, pop-ups, pre-rolls)
  • Mobile advertising – iBPC targets mobile applications as well as websites
  • Consumer advertising campaign
  • Ad design and production
  • Media selection and planning
  • Media strategies and media buying
  • Monitor equivalent advertising value of media coverage secured
  • Program production

WEB & SOCIAL MEDIA

  • Lotour.com banner advertising, native, microsite creation and maintenance
  • Boosj.com advertising, channel creation and maintenance
  • WeChat creative services
  • Weibo creative services
  • Wugu.com.cn banner advertising
  • Web design, development and maintenance
  • Web translation and localization
  • SEM and SEO
  • Monitor equivalent advertising value of media coverage secured

PUBLIC RELATIONSHIPS, TRADE MARKETING & MICE

  • Strategy and PR consulting and planning
  • Trade Marketing
  • MICE
  • Media relationship development
  • Press conference and press release
  • Digital PR and social media
  • Press kit development
  • Media familiarization tour
  • Negotiated unpaid editorials
  • Media interviews
  • Monthly activity report and media clipping report
  • Data base creation and management
  • Social media development and maintenance
  • On-line consumer campaign and promotions
  • Online Travel Agency co-operation

CLIENT REPRESENTATION

  • Market analysis and research
  • Brand awareness and promotion
  • Sales missions and road shows
  • Educational familiarization tours
  • Product development and promotions
  • Consumer and trade shows
  • Event management
  • Seminars and workshops
  • Collateral development
  • Training programs
  • E-marketing
  • Sales calls