Case Studies

Digital Advertising – iBCP (New-age demand side platform)

National University of Singapore (NUS) used iBCP in several aspects such as Media Recording, Strategies, Demographic Labelling Analysis and Precision Targeting of Audiences. iBCP campaign combined the functions of DSP/Demand Side Platform (Real-time Bidding), Private Market Place and Native. Through iBCP, NUS created massive exposure on websites and mobile apps, targeting potential students who are most likely to enroll in NUS courses.

Branding Communication – TV Advertising

CCTV-1, CCTV-4 and CCTV-9 campaign to promote Country Garden’s latest iconic project, Forest City, to attract property buyers from Mainland China to purchase the properties in Malaysia in close proximity to Singapore. Country Garden Holdings Company Limited sold out the allotment of condominiums for Chinese investors (China Mainland).

Media Agency Services – TV, Digital & Social Media Planning and Buying to promote MacDonald’s China

SinoMedia selected and managed a campaign using TV, social and digital media for McDonalds. TV advertising first capitalized on maximum exposure, while social and digital media engaged users and encouraged participation, creating a network of fans for McDonalds in China. McDonalds used a variety of creative formats to keep its audience engaged: counting down to the release of its new breakfast menu, and strategically using the golden timeslot just before the 7PM news update to catch maximum exposure. To efficiently engage its target audience – returning graduates/new workforce professionals, young parents, and the senior citizens — their advertisements effectively resonated with these 3 target segments using the common theme of reunion and family happiness. McDonald’s managed to enhance user engagement by publishing the TV advertisements on Weibo and Wechat and encouraging digital conversations with the viral hashtag #happytogether.

Branding Communication – TV Advertising

CCTV-1 campaign to promote their commercial properties, image and brand, and increase sales. Wanda Group renewed the campaign in 2016 after having been with SinoMedia Global for 9 years and running. SinoMedia supported and facilitated Wanda Group’s unprecedented growth in the Chinese market. Working with SinoMedia Global elevated brand awareness and sales, reaching out to a total of 514 million television viewers.

PR, Trade marketing, Digital and Social media in Greater China

Annual partnership between SinoMedia Global and YTL Hotel & Resorts to provide all-around Public Relations, Trade Marketing, Digital Media and Social Media in Greater China.

Digital Media (Lotour.com) and Social Media (Weibo + WeChat)

Star Cruise worked with SinoMedia via her platforms such as Lotour.com and Weibo.

On Lotour.com, a dedicated Star Cruise microsite campaign was created, with relevant updated information about Star Cruises routes to Japan, Taiwan and Vietnam, as well as interactive activities on board of Star Cruise ships to these destinations. On Weibo, interactive articles and shares about the about the routes and activities. The campaign was a success; with 3.26 million page views and 2.8 million unique visitors to the topical microsite. Also, there were 238,000 topic reads on Weibo about Star Cruises, her routes and cruise activities.

PR, MICE, Trade Marketing, Destination Marketing

Annual PR and Trade Industry Marketing campaign to position and promote tourism in Europe to the Chinese market as the ideal, authentic yet diverse and culturally-rich tourist destination to be at. The campaign ‘Europe – A Never-ending Journey’ targets promoting a multiple destinations within European Union.

Drive Mega MICE Groups to Toronto

We executed annual representation services for Tourism Toronto, including MICE consumers, as well as a trade industry campaign to drive visitors to Toronto. There is a clear measurement for all services, especially MICE business groups to Toronto.

Compared to other major cities in North America, Toronto has less direct flights out of China and is not in the top list for MICE destinations. The team worked closely with both major MICE travel agencies and corporate clients to promote the destination. Business media and social media were also targeted to generate brand awareness among business travellers. Once a comprehensive strategic plan for Toronto is made, the budget on trade, media and MICE are linked for destination promotions. As a result, several mega MICE groups are confirmed for Toronto.

Our strategies included consistent and transparent communication with our clients, to ensure adherence with Tourism Toronto’s market goals for China. As a result of our activities in trade, media, and consumer, we successfully raised the visibility and accessibility of Toronto as a vibrant metropolitan city made just for the young and active. Travel trade initiatives drove sales by creating more accessible market opportunities through increasing consumer travel packages and encouraging more attractive travel itineraries. Due to the strong needs of the market, China Southern will add a new flight from Guangzhou to Toronto with 7 flights per week in the summer of 2016.

Digital Media – Media advertising to drive sales to AirAsia Go to maximize public exposure

Using our travel website Lotour.com which has a reach of 33mil in China, media advertising for travel portal AirAsia Go by banner ad placements persuaded prospective Chinese travellers on Lotour.com that AirAsia Go had the best travel deals ever. Strategic advertising positioning of the banners included direct links to the AirAsia Go portal, maximizing branding exposure to the attractive deals, making it optimal for prospective travellers to visit the site, ultimately driving visitor traffic to AirAsia Go. The strategic media advertising campaign successfully drove clicks to AirAsia Go, and eventually, converted sales to AirAsia.

PR and digital and social media campaign to promote International Yoga Day and Yoga in China

Created and managed a dedicated website to report on events and relevant news reports regarding the International Yoga Day in China. We launched the Yoga Channel on Boosj.com using a variety of mediums to broadcast contents related to Yoga, some of which included pictures, videos, and words. The International Yoga Day was reported and broadcasted live on the Yoga Channel, and the campaign was promoted heavily on WeChat and Weibo the day before. This event successfully endorses ancient yoga culture and promote a healthier lifestyle through enjoying the harmony between human and nature.